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Hola I'm Daniela

With over 14 years of experience in the design industry, I am a UX Designer currently shaping financial experiences at Frost Bank. My career has evolved from Art Direction to User Experience, giving me a unique ability to bridge the gap between pixel-perfect visuals and rigorous usability strategy.

I specialize in transforming complex ecosystems into intuitive, accessible interfaces. Whether designing for banking, non-profits, or retail, my focus is on simplifying the user journey without sacrificing functionality. Most recently, I led the design for Frost’s un-authenticated (L1) experience, winning a 2024 GDUSA Inhouse Design Award.

Whether I’m conducting usability testing for a new feature or crafting a design system, my goal is the same: to create digital products that are genuinely enjoyable to use. I am a bilingual advocate for inclusive design, ensuring digital products resonate with diverse audiences. I don't just design screens; I design systems that solve business problems and empower users.

Who's Daniela

A bilingual immigrant with a heart for Mexico City and a home in San Antonio, I bring a multicultural lens to everything I design.

Whether I’m crafting high-fidelity prototypes for entrepreneurs or editing videos for my foodie account, my work is defined by an obsession with detail.

I don’t just design websites or apps; I build digital experiences that are prototyped, tested, and polished with subtle motion to ensure they actually work for real people.

Who's Daniela

Daniela's work.

A bilingual immigrant with a heart for Mexico City and a home in San Antonio, I bring a multicultural lens to everything I design.

Whether I’m crafting high-fidelity prototypes for entrepreneurs or editing videos for my foodie account, my work is defined by an obsession with detail.

I don’t just design websites or apps; I build digital experiences that are prototyped, tested, and polished with subtle motion to ensure they actually work for real people.

I’m grateful for all the amazing opportunities I've had; let me show you a little bit of what I've been working on

Daniela's work

I’m grateful for all the amazing opportunities I've had; let me show you a little bit of what I've been working on!

Fiesta Mart Website

Houston-based Fiesta Mart is expanding its Latin American supermarket footprint across the U.S. To succeed, they need a digital presence that resonates with the Latino community while mirroring the visual identity of their sister chain, El Super.